Noelle Russell explains why she pushes back on AI hype. At Amazon, she was called a buzzkill for asking about worst-case scenarios. Now she teaches people to listen critically instead of chasing the next big thing.
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You know that person in the room who's like, "Heh, can I ask you a question?" And that question was always around, "Have we thought about what the future looks like? Optimistically, yes, but also what's the worst thing that can happen?" In baby tiger mode, everyone is always enamored with how this goes. They're always like, "Oh my gosh, it's adorable. Oh my gosh, I love it." No one wants to be the one that kind of kills— they call me buzzkill for a long time at Amazon. 'Cause I'd be the one who was like, let's think about this. Now, from there, right, I got this opportunity to now become this person. I, I decided, you know what, the world needs to know this. It's when I shifted my focus from helping build technology products to helping teach the world to actually listen.