2 GLOBAL BUSINESS STRATEGISTS: AFRICAN WOMEN HAVE A KNOWLEDGE PROBLEM & IT'S KEEPING THEM POOR.

I need women to learn how to make money because I think women don't know how to make money. I struggle with people who call themselves women especially who call themselves ambitious, because every time I hear their ambitions, I'm.

Like, it's not big enough.

It's not big enough. When it comes to business ownership, we have less women who own formal enterprises. Getting paid a salary is not knowing how to make money. They're not the same thing. The ache I'm getting from financial literacy bundles is teaching women how to save. No, no, not budgeting. Budgeting is always out of the question most times. If you are truly, like, trying to, like, level up to the. Maybe not even the standard, but just you want equal pay and things like that. It's like equal skills too, too. That's what it means. We say things like, oh, discrimination. And we, we fight and push against, like, gender and discrimination, the gender pay gap and all of that.

But as someone had.

I agree, as someone who I constantly, consistently am working with women, there's a bigger issue.

Yeah. Okay, so what's the question?

Yeah, so, like, what do you think is the actual issue?

I call this in. It's, It's, It's a knowledge thing. It's a knowledge thing.

Welcome, welcome. Before we dive in today, I want to share, you know, give a little bit of context. I've curated something special that I'm calling in a class of her own. Now, if you're a woman, right, who you identify as, you consider yourself to be ambitious, you consider yourself to be audacious, I've, I've curated, created this segment for you specially, right? And it doesn't matter whether you are building a career or you're building a business, this context for every type of woman, whether career or business, as long as you do identify as audacious and ambitious. And what I'm going to share, or what will be shared here today day by me and my special guest is not mainstream. So if you're looking for conventional wisdom, this is the wrong place to be. But if conventional wisdom has not been able to get you the results that you know that you need in your career and in your business, then you're exactly at the right place. Right? And we're going to be sharing what I have tagged as unusual insights that have helped us or that are helping. Helping us, insights that are helping US become the 1% of women who are advancing in global leadership. So, yeah, we're gonna get into it. But again, before we do, I'm just in your face. So I'm gonna share a little bit just to give you some context of who I am and like why I'm chatting. My name is Onyeka Wugo. I have a lot of things, but I think majorly I've become known as an entrepreneur and also an educator. I like to call myself a teacher because I feel like educator is like such a fancy word for teacher. But I am a teacher and I spent the last 11 years working with business leaders, strategic decision makers in Africa and just like helping them grow and scale. Scale their businesses and also like their projects. And I've done this through business strategies, you know, business development, also capacity development as well. In these 11 years as well, I've also spent time helping over a thousand professionals. Right. Develop their, their, their capacity or really like training them in the disciplines of business and leadership. So that's a little bit about me and I'm gonna let my guest speak a little bit to who she is and just share about herself. A lot of people know her to be my sister and a fashion icon. If. Am I really known for your fashion sense?

Actually yesterday someone was like, oh, I really love your work. And I was like, oh, what do.

You love about her?

And she's like, your passion. I love your pictures. And then I told her, so what's going to happen if I just said stop posting pictures about my fashion? And she was like, we'll just have to evolve with you.

And yeah.

But she was really like, oh, it's the fashion everything. Yeah, I felt, yeah, yeah, yeah.

Yeah. So a lot of people know you as that. I think like you've really owned. I think they might have some context. They know a little bit about your background. I do. So it just check out. You've always been like the root has been fashion.

Yeah. But one thing people don't realize is that is a business decision as well.

I agree.

You know, and like you said, unusual insights. But that is a business session because it plays such a huge role.

I agree.

And you know, like the quality and amount of people who are willing to listen to anything you have to say. So it's not just passion for the vanity of it, but is.

Yeah.

Over time evolved into a business session. I won't lie and say that it was a strategic thing, but yeah. You know, honing down on something that you see that works. Yeah. Yeah. Okay.

So beyond being this fashion icon and sisters on icon as well. Legendary. Do you want to tell us like outside of this because I. You're so brilliant, like just in terms of business. I know like thank you. I feel like people don't see that side of you. They don't get to see that side of you. I've worked with you one on one multiple times, so I understand that you're actually very experience. I actually think that you are such a. I think you're so into. I always tell people.

You tell them?

Yes. I tell people that if they think I'm intense and I'm a beast when it comes to work. Like, they've not worked with you. Like, you're very. Like.

Yeah, I. I think. Okay.

Yes.

I will share about what it is that I really do. I think in recent times I have realized that. Oh. Actually a lot of people do not know.

Yeah.

What I do. And that has also been intentional. I think our philosophies are a little bit different when it comes to that. I. I have really, like, detached my sense of value from my work. And not to say that you haven't, but I'm just like, when you set a standard that's really kind of like all people want to use to box you. So even when, you know, I did, like, when the announcements about, like my exam out, I still have people trying to understand. I'm like, yeah, I don't.

Yeah.

But yes, I. That is an intentional decision. I also. Maybe it's just a personality thing as well. I. I realized recently that I'm more of a. I can't really multitask when it comes to doing work and showing work. Some people know how to, but my brain doesn't know how. Yeah.

Like. Yeah.

It's just like, even when I'm working.

Yeah.

I can't focus on something with music on. As much as I love music, I cannot. Like, I would be so angry. Like, why am I not thinking straight? Like, I can't. So everywhere has to be silen silence. So maybe that also reflects. Like, I really just feel like I'm really like, on your journey and like, showing people. I'm not really comfortable showing. We're so different.

Like, I'm the opposite of you. Yeah.

So there might be like one or two highlights. I'm like, hey, we're happy to announce.

Yeah.

That's like once in like two years.

I'm. I'm the opposite of ifoma in every sense. Like, I show and I work at the same time. It's probably why I'm so tired most of the time. Like, I. I can't talk to people a lot. There's also the thing about, like, when.

You mention your time to sleep to.

Show your work that's not true. I take risk very seriously. But there's what you said about a business decision. Right. And also I think we've, we've had businesses, right, where we launched a business together. You also launched a business on your own and I did on my own and very different approaches to things. Right. It's like very radically different. And when you were saying like business decision, I also know how like you say like old attaching. I do, I do understand my brand is attached to my business very largely that that is a business decision. Everything has its pros and its cons, of course. But I think that so far as again we're going to talk about and I think it should segue. It's a perfect segue for I'm not.

People who I am.

Oh, sorry, sorry. But it will be a perfect segue for what I want want us to get into today because it's really like the crux of the matter. But go ahead and tell us who you are. Make it snappy, but just.

I will not make it snappy because there's lots of things. But I would make it as unnappable as it needs to be. Don't, don't rush. You don't rush greatness, please. But yeah, just to add to that before I introduce myself, like the nature of what we do is also very largely different. Even for me as well. There was also a psychological part of it because yeah, like a lot of our growth at C happened like the initial series of growth happened because like you know, people keyed into like my personal brand. But when I saw that like to skill you sort of did something different. But then psychologically like people would attach my name to everything that went wrong. It was just a loss like. And I'm like Jesus. Like in fact someone I remember, people call me out to be a thief. People reach out to me personally. So I think that was why I subconsciously made decisions to sort of decept and also like the difference, the organizational difference in yeah industries we work in. I feel like startups can are very immersive. Like they just find a way to like suck you into the day to day, especially when you're like playing a leadership role. So I do think that those things also contributes outside of personality. But to get to the more important part of what I do. First of all, I'm a, I'm a business person and businesswoman. Yes. I don't even like the term entrepreneur sometimes because it sounds very fancy business. Traditionally like grounded times two equals.

Yes.

You know, like I Can sell.

That's.

I can sell markets. Yeah.

Is. Is a thing.

And also interestingly, not in the way that. Yes, it's very like, yes.

I do.

Know how to like do that and that's something I enjoy doing. So I'm. I'm also like a builder. Has had like. Yeah. Because even in business there are paths where you're going to need to specialize. Yeah. You know, in. We associate the term builder a lot with people are technical, but I am non technical. And what that means for me is that I basically know how to get my hands involved in anything involvable. Like think of marketing strategy, customer support, customer experience, sometimes even technical things like design. Like I have, like, I can't. I might not sit down or prefer to spend my time doing that. But trust me, like I. You can't bullshit me if you're not getting like some of these things.

Right.

And then, you know, something I've been honing more in recent times is, you know, my writing. I can probably call myself a writer now. I'm not published yet very soon in my name of Jesus. But I'm a writer and I take that very personal because this was something that started with like just I. It was something I discovered kind of late. You know, in. In quotes, nothing is about leads. But I discovered that I could do that really well last year. And so since last year I've been running like a weekly newsletter that you people just absolutely love for sometimes reasons that I can't even see. I'm also a creative at heart, you know, generally.

And I.

One philosophy I hold very dearly is that my creativity feeds into business because they are almost like one and the same. A lot of times when you hear that someone's a creative, you're probably thinking musician or content creator or something like that.

But you think that people understand what the word. Yeah.

Like to be creative, to be a business person means you see a problem and you find it creative, solve it.

Exactly.

So that is, you know, like a huge part of me. And like you said, a fashion icon. Like we can't. So I am. I would say fashion. You know, I would say I'm a fashion influencer. I. I don't make the conventional type of like fashion. Yeah. Content. Because I do know that there's a lot of influence that people, you know.

Yeah.

Get. Or a lot of things people are influenced by.

You are a lot of things.

Very, very many things.

And thank you for sharing with us.

Not easy to be me.

And I want to come back to where we we're coming from again you spoke about. I think it's like how. It's very funny how like for the longest time people have confused me as.

You, you as me, which is so unnecessary. I feel like people are not after, you know, this video must be the end, the beginning of the end of that.

So they're looking at us, right. And they're seeing both of us and I think like just not really understanding how different. And we're not going to get too into the personal stuff because you are here for a reason. But for the business part, it has shown like two of us, we're two different people. We don't want the same. Our bridges are very different. We did again, we did, we did launch business together. That failed, you know, like that.

I don't think it failed.

I, I just think like it, it wasn't.

I felt like yes, but reckless.

We didn't stick it out. It could have done better, but we didn't stick it out. Right. And we did not really understand a lot of things about business then. Yeah.

So you did not feel. Yeah, I feel like you said it just.

Yeah, it just was okay.

You know, some things feel some things. It just was.

But we've taken very, very parallel journeys. You ventured into the logistics space. I heal you. Tech tech. But yeah, yeah, logistics tech. And I ventured. I danced around. Right. There was me starting as a branding agency, ending up as an education solution provider, ending up building schools. So now there's the leadership school, there's the business school. And I think like just in terms of running both businesses, the approaches have been different. You and your co founder went on to raise venture capital. I've chosen a very hard. But you like saying that I like suffering. Right. I've chosen a harder part which is to use customer money.

I bit if you about you saying it's the harder part.

No, it's not. So how do I put this now?

It isn't a lot different.

A lot, a lot of businesses would not survive. I've done, I've done four years. It's not to compare or contrast in any way. It's what is said in business. They say, oh, you can take this hader roots. It's just a saying in business. Not to say that that is the other route. Doing business in any form is hard. Whether you do it as your venture backed because there's some pressure that comes with venture that I didn't want and because also figuring out the market was very important to me.

For me, I'm just saying. And again like you said not to.

Compare but yeah, the way it's just.

Like if you plant a bean seed, you're going to get beans. Now if you plant rice, you get rice. So I'm saying how you structured it from the beginning or how it came about because I actually do remember when you were doing the branding thing and this one of these solutions came from a place of frustration. Yeah. With people not understanding your value proposition. Yeah, I do remember that clearly. And it was just such like a, an organic, smooth looking. Yeah, yeah. Right. So I'm just saying like if you set up like your business to be a product based business. Yeah. Or service based business or whatever it is like the market sort of has ways, the best ways for. Yeah. Those businesses to get funding.

Yeah.

That's why I said, you know, because there are people who are doing bootstrap logistics businesses that have never used, you know, like you do in their life. So.

And I think I'm just curious from your perspective what you think the critical like reason behind like frugal shutting down. I got asked yesterday.

I just avoid the question.

No, I just like, I just, I'm just like frugals there because at the.

Back of my head people just think it's still there. Yeah.

Like that we built something. That's the point. It's a. We built a human being because like when you think about brand. We built a person that lives in people's heads and they can't forget. And that's. Yeah.

I feel like it's because we never. So it just goes to show that we didn't really know a lot.

Yeah. We never said we are shocked because we Exactly.

We're just like, yeah, we'll come back to this. Like we always sort of like in.

My head I know that Frugal is still very valuable. It's a valuable asset. It's not going anywhere.

It's our origin story.

It, it doesn't go anywhere actually. We actually don't.

And there were so many other things. There were like so many other things and that's. I said yeah. Like in my heart, like avoidance, it has just not shut down. Like I feel like. And also there's a thing where like when you're building someone with literally like when you're building something with someone whose blood I don't think like, yeah, like we can start another brand now and it can be a continuation of that.

That's always been like even for why we're here. You see this, the. Do you see the joining? Like, yeah. You see how it it's sort of.

Yeah. Even this thing that we're doing, that's something that we are talking about. Remember like girls.

Yes. So like it's manifesting in very different.

Like it just the right path. I think where we're on the right path.

I feel like that was prophetic.

Yes. Like we're on the right path.

Yeah, I feel like that was. But you didn't answer my question.

What's the question?

What do you think, you know, like was the critical difference between like frugals, like let's just see to like temporarily shutting down and are successful individual businesses? Because we, we did. You. You went on to do sense act and I went on to do what was DVD that spiraled into DVD sit air like trinity of a business. Yeah. So what do you think? Like, what do you think made the difference? Why do you think that had to shut down temporarily and we're still.

I think the fundamental difference is one the mindsets changed or you know, we just learned more. Like we use that knowledge. We were intentional about it. And I think that's something that people need to be intentional about where they or how they seek knowledge. I also think that obviously like structure and just vision. I think that structured vision for where you want to go.

Yeah.

Even if you don't know how yet. You just know where you want it to lead you.

Yeah.

Then you're able to make more like better informed decisions. And then last thing I would say is like money. You know, I, I do think that a lot of times we can glorify unnecessary just prospects every time something is in the future. But like if you really look back at it and everything, we were at the point where like, you know, we, we did need money.

I remember you told me. It's like, I remember like that it wasn't like a sit down. Like again we didn't know a lot about business. Yeah. Like I remember you saying like this thing. Like I had a hard time even competing that you were transitioning into, you know, like. And then you're like, like is real, I'm getting paid, you know, stuff like that. Like you said those things and I just like.

Then like, I mean that was my first time like paying big girl rents. Like, you know, so we needed like. And that was why I said like in my head it didn't show now because people do multiple things at a time. But when you're starting off, off on a new path.

Yeah.

You want that integrity of giving it your all. Yeah. It stabilizes. You're able to now add Other things. So that was my thinking. Right. But I think those three things structured. Get intentional about getting marriage having better structure, vision and then finances. Like, you can't do a lot without money in life generally. So just having, you know, like, I.

Think like, yeah, I, I feel you on that. I, I would say I never really, I never really freeze. Was like my, it was passion. It was very like passion led and it was very like it caught a wave. Like even like globally cut a wave. And I was just like. But then it made me think about how when you say this thing about.

Like.

Purpose, passion made me think about.

How like purpose was not paying the bills or anything. Like, it's not like it wasn't. It could have and eventually would have then, but we just didn't have the knowledge.

I want to say we didn't have certain skills. Exactly. Yeah.

We didn't have certain skills to not choice. Yes.

The business forward.

Yeah.

And so that's when, you know, like, you start looking up at prospect versus reality. Like, how many years would this thing actually.

Like, even if you're starting something or leaving something, you still need certain skills. Yeah. Like being a visionary alone is not enough. Like, you still need your vision to be able to translate into knowing certain things. So like leadership doesn't mean that you're now a know it all. Do it. Yeah. You still need to be taught. Yeah. By someone who are, who is, you know, miles ahead.

I, I, I say that I think just to summarize this. Right. Me, I'll tell you where I'm coming from. Yes, I agree with the structure and everything. But it's like we had and still have a dream. Transforming that dream into like value and being able to make money from it was what we had not hacked then.

Yeah.

And that was the skill that I think, like, even if we had gone, even if our fuel was passion, purpose would have burnt. Would have crashed at the end of the day. Which I think, like, what happened was just catching. You caught something else early and I had to catch something else.

Right.

Which leads me to the actual like, like next points is I remember going for an international Women's Day event and they're just asking like questions like, what are some of the frustrations? I was like, I need women to learn how to make money. Because I think women don't know how to make money.

Yeah.

And not to keep blame on anybody, like socialization culture and all of that, but we've gotten to a point where we actually don't. I wanna, I wanna make this clear. Getting Paid a salary is not knowing how to make money. That they're not the same thing. Right. Getting paid a salary is not the same thing. Because you have to ask yourself the question that I think a lot of employees, male and female, don't ask is where does money come from? How do I get paid? Where? Like. Yeah, like where is that money coming from? Yes.

Yeah.

Like that's the question that is never asked. And you just take a salary so you're not making money. Which is why a lot of employees are liabilities rather than being assets. Right. Because you're just an operational cost at the end. At the end of the day.

Yeah.

So I think that's. And they're actually like facts around this. Right. The World Economic Forum, its gender gap reports shows that women in Sub Saharan Africa earn on an average 33% less than men. And in Nigeria specifically, PWC reports that Women earn approximately 59 Naira for every 100 Naira earned by men.

Great.

So it's not just even about salary when it comes to business ownership. We have less women who own formal enterprises.

Yeah.

Right. And it's women.

Yeah. Women only. Lots of SMEs.

SMEs. But when it comes to like structured.

Businesses, even little things like. And I just want to add this random thing like. Yeah. Notice how even skills like cooking. Yep.

Right.

Yeah. Somehow we're told that that's the woman's job.

Yeah.

But the top chefs in the world when, when it comes to like translating that skill.

Yes.

In cooking into a money making venture.

Yes.

You have men. Yeah, yeah, yeah.

So. And it really fascinates me, but I think that there's a deeper issue. There's something. And I want to just know what you think it is. There's. When we talk about like, we say things like, oh, discrimination and we, we fight and push against like gender and discrimination, the gender pay gap and all of that. But as I agree as someone who I constantly consistently am working with women, there's a bigger issue. Yeah, there's a bigger issue. And I really feel like, like anytime I try to put pressure of like seals on women, they back out instantly.

Okay, so what's the question?

Yeah. So like, what do you think is the actual issue?

Personally?

Yeah.

Outside of this ambitious thing. Yeah. Be nice to not work as a woman and just. But, but obviously that's wishful thinking. Right? Yeah. Like, like, and we joke about this, like, oh, trophy wife, you know that. And honestly, I can't lie to you sometimes, like, that's my dream. But I think at the core of this, it's.

It's.

It's a knowledge thing. It's a mindset thing. There's so many things we've been socialized to be. So think about this. Women have been for the longest time socialized to be custodians and managers of money. But managing something is not. Is different from bringing. And men have been socialized to be. They bring as the ones that want sources. So you can't really, like.

Yeah. I won't say.

And it works because ideally, like, it works in setting. Private, personal, family settings maybe. Right. But on a larger scale, you know, especially in a time where women are trying to do more and.

Yeah.

It means that there has to be more responsibility. Yeah. What we don't really talk about is the sheer responsibility. It is that men have had to, like, shoulder.

Yes.

Even in very personal settings for a long time. And obviously that translates to, like, more like, like more serious or like, important issues in the workplace, you know?

Yeah.

Women, I would say, like, we're newer to work. Yeah. Than men are. We're newer to, like, corporate work. Even when we're growing up, you see mothers who own businesses.

Yeah.

Selling food by the roadside. And then dads will go to the office. So I would say there's. It's that knowledge gap. And we are trying to catch up to a system that has been, you know, emotion for a long time. And so what do you do to close the gap? You learn, like.

Yeah.

And takes me back to one of my first points. Like, you make conscious effort to know what have the men done?

Yeah. That works. Like.

Yeah. How. How have they done it? In ways that works and not in a way that you try to become a man, but anyway that you try to then translate it to fit.

Yeah.

Innate, like, gifts that you have as a woman. So if you know that something that helps men is. Is communication. Yes. You start to ask yourself, okay, as a woman and as a specific woman, as a performer, what does good communication look like? For me, if you learn, if you, If. If they tell you that, okay, men is relationship building. Yeah. And diplomacy that helps them. You learn. Okay, what does diplomacy look like? I think that there are a lot of concepts that are more neutral than with their gender. Neutral.

Yes.

And the first thing will be trying to think that only one gender can, you know, like, apply those concepts. So that's what I think it is.

I agree. I think it's also good. I think it is a knowledge gap. And then I think we're not paying attention to how the world is evolving. I generally struggle with the concept of this all, like push for equality and it's like, oh yeah, I don't want to delve into that because it is a deep, dark hole. That's what it's become. But I struggle with that. I struggle with that concept because if you are truly like trying to like level up to the, maybe not even the standard, but just you want equal pay and things like that, it's like equal skills too. That's what it means.

Equal responsibility, core responsibility, equal knowledge.

You have to know what they know. So I feel like there's that gap in knowledge and skill sets. It's so wide that you know, like it's causing for. And we can't keep peddling this whole story of like boss, baby, boss people you don't have to make money is not boss. B. Right. I, I sincerely think that, like, it's not to shade anybody, but it's like when you start getting real, like you want to be. I struggle with people who call themselves women especially who call themselves ambitious because every time I hear their ambitions I'm.

Like, it's not big enough.

It's not big enough.

Yeah.

So speaking of skills gap, right, Excuse gap, this gap in skills. I know many women entrepreneurs, women in business who I speak to, I see their work is really amazing. But this thing that we say about not being able to translate purpose into like value.

Yeah.

And, and generates like consistent income or revenue for their businesses seems to be a running theme. Right. And then for the women in career, you are going to say something very annoying, but keep it for the women in career. One thing I've heard a lot is just hitting a ceiling when it comes to like salary, being able to earn. Right. And I think everything that was spoke about boils down to knowledge, right?

Yeah.

And I think one thing that is missing contextually because we spoke about the issue that we had and why we couldn't continue frugals and it's just a running theme for everybody. Their context may be different, but it's boiling down to the skill of money. Right. Like making money. Financial capacity is what we term it think up. Which is why we have created a series of exclusive trainings and we're going to be hosting. If I and I are going to be hosting, period, we're going to be hosting. I will be there is exclusive training. I will be there. And if Oma will be leading, I'll also.

I will be there and leading.

And we're going to be teaching women in business and career how to build financial capacity for leadership.

So basically entrepreneurs and entrepreneurs.

Yes, yeah, yes. So it's not enough for you to have vision, purpose. It's also not enough for you to have basic competencies to get this money, baby. Operational competencies in the workplace. If you are like in career, that, that's not enough. We want to teach you how do you actually like make money? How does money work in the context of how do I make money as a woman in career? And then how do I make money?

How do I do you know when I knew that this thing is serious? Well, girl, have you seen the price of wigs? I have to get my money. Oh yeah.

Even braids. Yeah, even like anything breathing now, like is so expensive.

So yeah, when he has to go.

I think it's very important for the women in Korea to understand how to wield the organization's financial levers. And for the women in business, it's very important for them to be able to flip like their purpose, their vision into cash. Like cash is the lifeblood of a human being. Talk more of like a business, right? And a business means multiple, multiple people. It means you're responsible for families, it means you're responsible for yourself. So, yeah, we're going to be hosting this training. The trainings are going to happen on the 7th and 14th of June 2025. I was going to say. We're going to, we're going to be using these trainings of June20,20, 2025, on the 7th and on the 14th. And so if you are, if you know that this, you know this is a skill, this is a gap in your skill set. If you're a woman in career, business and it's a gap in your skill set, you definitely want to invest in.

Of which it is by the way.

Thank you very much for that.

Just in case you adult, you want.

To, you want to invest in these trainings, they're going to be very worth it. We're going to be pouring out from our collectively over 60, 16 years.

I'm going to.

No, but literally we're going, we're going to download everything that we've Learned from over 16 years building careers and building businesses. We're going to unpack that and we're going to be teaching you, right. And, and you're going to be learning from people who have in, in my case, right. I know that we, we didn't want to brag at first rate. I've personally generated over 65 million in customer revenue from, for my businesses, right. Since 5 million naira just so that we're clear and foreign has been able to raise over 350000 USD in venture capital.

So the helpers do know what we.

Are talking about and we, we look forward to having you join the trainings and I hope that you make the investment.

But these are still my humble beginnings.

Let's just.

I want to give you hack.

Okay. So I think something else. I'm so like. I feel like it's been burning in my soul because let's give some context to frugals. Frills was frugals was heart fashion resale parts. Financial literacy. You can't be tired because I'm avoidant. So prophetic. And we're teaching women. I remember the angle we're coming from. It was so special because I also feel like that particular angle of financial literacy that we focused on was a game changer.

Yeah. For frugals.

We focused on budgeting.

Fair enough.

We focused on budgeting because we had to teach these women how to budget for like drops and everything.

Yeah.

So like we focus on budgeting which is something that a lot of people in this part of the world don't actually like talk about it. Yeah, they don't talk about it. It. So I think for me the ache I'm getting from financial literacy vendors is teaching women how to save. No, no, not budgeting. Budgeting is always out of the question. Most times I think the only people that have done well are our guys in blue. They've taught us how to, you know, like budget, make budgets. But outside of that, I see a lot of save, invest. And we're talking about crypto invest in US Stocks.

Stocks.

You know, we're talking about saving. They talking about bonds and treasury bills. And I think this speaks to how we always sort of have an illusion that we are in a very developed country society. True.

And we always talk about, oh, start small. But the thing is it doesn't. With where we are now.

Yeah.

This.

The.

The barrier to entry for small keeps increasing. Before you blink, exchange rate has increased again.

Exactly.

So it's like we're trying to make catch up all the time.

All the time. So I think there needs to be that. I'm not saying don't teach savings. I'm not saying don't teach investment. Those are very, very important. Money management.

Yeah.

Not money making. They're not the same thing. And so where are the people who are actually teaching women how to. I'm not talking about the gurus make money in six days because that's not how money is made. That's how money is made. I'm talking about people who are teaching people how to build legacy, sustainable businesses, sustainable careers. And it's a big ache. So I'm wondering what you think about that. But, like, for me.

Yes.

What you. Like, what are your unique thoughts around.

Yeah, no, I definitely think. I, I agree. I think that different things would work for different audiences. But I know you spend so much time doing research on these things. So you know who, like, the majority of people are. Even when you think when. When we bring it down to.

Yeah.

Younger women, professionals. Yeah. You know, people just graduating from school. Yeah. You know, the game is so different from what it was like a few years ago. And now it's actually. It's easier to make money, interestingly, in terms of the opportunities that exist, but it's also harder at the same time because of the economy and.

Yeah.

You know, just everybody now having that same access.

Right.

So I definitely think that there needs to be things that you do intentionally to differentiate yourself.

Yeah.

A lot of times we talk about personal branding, we talk about community building, but those are not necessarily. And I believe in those things. Yeah, right. Like, but when you start to talk.

About deep work, even.

Even when you say personal branding, it will get to a point where building a personal brand becomes a business.

Yes.

And if you don't treat it as such, you can have many followers but not have monetization. So, yeah, I think that, you know, like, at the end of the day, knowledge building and just being so intentional about, like, developing that capacity to think strategically about how to make money is so important. And this is where, like, the grapple between creative versus business, this might exist because it's like, why are you separating those two things? Yes. You can have a gift of creativity.

Yeah.

But do you have the knowledge of acumen building?

Yeah.

You know, a business out of it. For example, I know now that I can write.

Yeah.

Okay, clap for me. But if I wanted to make money out of that, I know what I need to do.

Yes.

To make money from writing. And then it becomes the business of writing. So back to the main thing. Yeah. Like you, you need to know it's not enough to get fruits from a tree. You need to know how to plant the tree. Knowing how to plant tree means that you have to have foundational knowledge of agriculture. Like what mix. You know, a tree grow. Grew at what time? Yes. Like what sort of tree? How do you nurture it? It's different from being a consumer. Yeah. Where.

Okay.

Yeah. Now this tree, someone has built it, and I'm eating the fruits from that tree. But I do at the same time think that this is something that only very few people will be willing to do. And that's why I think that anybody who's, for example.

Yeah.

Like, Signs up for the training is not really.

It's not.

It's not really supposed to be like a. Or for everyone. No, you make it for everyone. It's not like we're back to square one again, where everybody knows. Yeah, you know something? So I do think.

I agree. And I've been told that the women in the community. If you're not a part of the Authentic Leadership Circle by the Authentic Leadership Institute, then, yeah, you're. You're definitely missing out. I. I do agree. It's not the quality of women that have come in for trainings and want to learn. The types of things that we teach are very, very radically different.

You just have to have a different kind of motivation. Trust me. Like, if your motivation is to live by every day, every day I can do. I can eat food without working, to be honest, in the way today's society is designed for me as a fine babe.

Like. Yeah, yeah. So, yeah, I agree with you. And so I think, like, just in what we're. We're discussing, it's like, like, I'm very. And I think we're both living, breathing proof of, you know, just being able to. We didn't really touch on this, but, like, I think there's that illusion, like, that we're a bit out of reach, what we've built for ourselves, really. Yeah. And that's because, like, we don't talk about, like, and who. Who wants to come and do sob stories.

I don't want you to pity me, bro. Like, I want you to give.

Fund me.

Fund my business that you do, actually.

Especially women, because women respond when they see women like them and they understand, like, your history. So I think it's important to also throw light on that. Like, we didn't come from what is, like, grand privilege. Like, yeah, we did have basic foundational education.

So I saw something the other day. I was feeling a form. I was feeling a form. I was helping someone feel a form. No, for real. Like, they were trying to understand Lagos, Nigeria, civilization, something like that. And they were like, oh, where. Which one did you grow? Like, what was your basically class? And then it was poor, which was like, yes, you know, poor nothing. Then those. Lower middle class. Yeah, upper middle class. And then lower middle class.

Now.

We were never homeless. Like, yes, we were never, we never, we never lived on that bridge, to be fair. Like, so we don't have that experience where we never had like two. But like, for me, we just have food and house.

Yeah. It's equates. And for me, like, that was the one sign, even as a young woman that we were poor. That for me, that was the one signs. Like, where it was, there was so much.

Oh my God, I hate that word. Yeah.

Like, there was so much ruckus around. Like, oh, have you eaten? It was just like food.

Yeah. It was just always flying.

We just always talked about food.

Food. And it was because, like, there was a time that was, was kind of threatened. Like, yes. Legit. Like, we might not see food. Yes.

Tomorrow. Tomorrow. Yeah.

But it always kind of came.

Yeah. I think that when we give this context is for people to also know, like, hey, it's actually possible for you if you are willing to do the work and you're willing to learn and which really, I think we're gonna pause here for today.

I'm just gonna say, like, I don't need to add. Yeah, sorry, before we pause that, like, and it's also like, like self aggrandized and like, say, yeah, we've, we've made it. But it's just to show how, how much of the mindset shift has.

Yeah, and that's where it starts from.

Yeah, it starts like the motivational speakers were right, guys. It is a thing of the mind. Like, and maybe those cliches are cliche because they're true.

Yeah. And. And so coming back to the point, it's like, we know, you know, it's, it's a critical gap. You know, like, making money, being able to build financial earning capacity is a huge gap. If you're watching this, you probably don't need someone to come and poke you if you know that it's here. Like, you know that a lot of women, like, I, I love our community because they're so open. They, they admit when they need help. Like, we need to be trained on XYZ. So back to, back to it. 7th, 14th, if I, June 2025 and I are going to be leading a training on how to build financial capacity for leadership. And we've designed it specifically to address or to help women in business and career. So if you're a woman in business, you're a woman in career, it's perfect for you. If you want to go turn your competence to currency as a woman in career, that's where you need to be if you also want to be able to flip vision into value that is paid for and that can generate consistent revenue and income, then yes, you should also be or invest in this training.

So training with hands.

Yes.

Because we won't be speaking out of.

Yes. Ideas. This is pure, like, we've been there both in the corporate side. I spent years building my career in corporates. We've both ventured into entrepreneurship, I would say, like, very, very successfully. And yeah, we're going to be hosting this training. It's going to be virtual. I know that there are people who are going to have this question. It's a virtual training. So anywhere in the world. We have women from the United Kingdom, we have women from Rwanda, Tanzania, we have women from France, we have women from all over the world. Germany, join us, you know, Nigeria, Ghana, we have them join our trainings. And so we're, we're inviting you to make the investment in yourself so that you're better off. It's not enough to just survive. Yeah.

So you can invest.

So you can actually have money to invest and save. Right. Well, WIG is. It is a form of investment, to be honest. It's a hack. Yeah, it's a hack. So it's. Yeah, yeah. And I should mention that this training is in partnership with the Authentic Leadership Institute, which is also known as Ali. Let me say the. Let me Ally for groups.

Come on.

I love the tagline, but let them get it.

It.

It's Ali Global.

Ally Global.

Ali Global. People pick up the brand now and be calling something else. It's Ali Global and that's short for the Authentic Leadership Institute. And we'll be partnering with the Authentic Leadership Institute to bring you this training. Yeah. It's not allies, Ali, just to not be arguing about this. Okay. So, yes, it's been very lovely, like, whatever girl chatting to you. It's very lovely chatting to you. And I do, I'm, I'm, I'm very like, I'm very. I'm very excited. We've not worked together anywhere and I know that you've been avoiding me. I'm very excited for this. And. Yeah. See you guys the 7th and 14th June. Yeah, we look forward to seeing you. Bye. Bye.