Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

$20,000,000 from relationships

9 Oct 2022 · 0 min

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Early on, the speaker had no equity or cash flow, so he built social equity instead. He learned that relationships and understanding the stories behind opportunities matter more than real estate assets or other people's money. That social capital became his path to wealth.

But when I was starting out, I didn't have any of it. I didn't have equity and I didn't have cash flow. So what you have to lean on is social equity. And now I'm not just saying other people's money, OPM. Everybody loves to talk about OPM, but that's not what I'm talking about right now. The relationship is worth more than the real estate, and the story is worth more than the real estate. You build social equity when you build relationships with people and you truly understand the story behind what you're working

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