Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

How I Scaled 500 Apartments in One Texas Market in 12 Months #RealEstate #Multifamily

9 Oct 2026 · 1 min

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1:04

In this monologue, Christian Osgood outlines a multifamily investment approach that prioritizes deep market concentration to control rents and maximize returns. He explains that after acquiring a property in a market, the next objective is to purchase as many additional deals as possible within the same market, leveraging unit count to influence rent levels. Using Abilene, Texas as a primary example, Osgood details recent acquisitions—a 105‑unit property under contract, a 144‑unit purchase, and two 80‑unit deals—bringing his portfolio to just under 500 units in a single year. He highlights the diversity of his holdings (studios through four‑bedrooms), the importance of a sizable local team, and repeats the strategy’s success in Stephenville, Texas. The overarching message is that hyper‑focusing on one market enables outsized returns through rent control and operational efficiencies.

Chapters

The goal of multifamily is to control your market. When you close a deal in a market, your next mission is to buy as many other deals in that market as humanly possible. It gives you control over rents. It gives you the ability to make an outsized return on every investment you make in that market. We're in Abilene, Texas. We're under contract for this. There's 105 that we're gonna be fixing up. We bought 144 earlier this year. We bought an 80-unit earlier this year. We're under contract for another 80-unit. We have big buildings. We have nice buildings. We have studios, 1 beds, 2 beds, 3 beds, and 4 beds in the portfolio. So we have diversity. We have a big team here. And this transaction will put us right under 500 units in this market for our first year. Our ability to impact rent, to do a great job and build fantastic teams, is all based on the fact that we're bringing in hundreds of thousands of dollars of rent in one market. We did the same thing in Stephenville, Texas, same thing in Abilene— same thing in Abilene, Texas. But when you are trying to play the multifamily game, this is where unit count matters. Close one deal, hyperfocus on that market, you can take out a ton of real estate in one year.