Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

What Investors Want in Every Pitch: Property, Business Plan & Team #RealEstate #Pitch

14 Oct 2026 · 0 min

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In this segment of his real‑estate investing video, Christian Osgood explains that investors assess three core components when evaluating a pitch: the individual property project itself, the business plan that outlines how the property will generate returns, and the operating team responsible for executing the plan. He warns that if a presenter fails to address any of these major pieces, securing investor buy‑in becomes extremely difficult. Additionally, Osgood stresses that being a "closer"—someone who can finalize deals—is essential; without that capability, a pitch is unlikely to receive serious consideration.

There's 3 things people are investing in. They're investing in the individual project, they're investing in the business plan for the property, and they're investing in the operating team to get them there. If you don't address the fact that you are lacking one of the major pieces, you're gonna have a really hard time getting buy-in for the deal. If you're not a closer, guess what? You don't get a shot at the deal.