The speaker spent two years perfecting a product before launch, then realized shipping earlier would have let them iterate faster. At RentReady, every feature request goes on a public list that users vote on, so the community directly shapes what gets built.
Chapters
You talked earlier about how you don't need like a finished product before you can start doing something. Yeah, even though I did that pitch competition and I had some legs, I didn't turn around and go, okay, how do I like plan and then show the concept of this? I actually spent the time building the whole thing for like 2 years and trying to perfect this thing and not so hard to do getting it in the hands of people. Yeah. And so in retrospect, I would have built less and released earlier and given it to people and used that as a way to iterate faster. And that is a big way that we approach the platform even today, where if you ask for something that RentReady doesn't do today, we legitimately record— not like how some companies like, oh, pass it on to the product team. We legitimately record every single feature request that somebody has, whether they know it or not, and we put it in our list of things and it gets voted on and it impacts what we build and why we build it and how we build it.