Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

Chase Opportunities that Align with your Goals

27 Nov 2023 · 0 min

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Christian Osgood bought a neglected 38-unit apartment building that matched his investment goals. He raised capital by pitching the property's problems directly: years of neglect, needed renovations, and his team's ability to fix it. Investors want to fund a clear problem with a capable team ready to solve it.

When I was figuring out how to get into real estate, there was absolutely no point where I thought, "This little tiny city, I'm going to buy a beat-up 38-plex and that's going to be where I make my money." But that was the opportunity that aligned with my goals. Now, when you get to capital raising, by the way, that's how you pitch that. "What's wrong with the building?" "Absolutely everything. No one's wanted to fix it for 13 years and we're going to be the 2 to do it. Here's why." People love that. Like, that's a fun story. It's like, this is the problem, we are ready for it, this is a challenge, we're going to make it happen.