Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

Having multiple streams of income is not the goal.

28 Sept 2024 · 0 min

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Christian Osgood argues multiple income streams shouldn't be the goal, they emerge naturally when you intertwine businesses. He then breaks down a practical choice: whether to build sales and marketing in-house, outsource it, or admit your business isn't ready yet.

Having multiple streams of income, even when everything's profitable, is not the goal. You develop multiple streams of income when you intertwine your businesses. I need a sales and marketing team. Can I outsource it? Do I have to bring it in-house? These are questions you should be asking as an entrepreneur throughout the process. There's only 3 answers to this, by the way. Either yes, I absolutely can bring this in-house right now. No, I do not want to do this job. Or am I not there yet today?

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