Christian Osgood argues that successful entrepreneurs publicly commit to bold goals and deliver on them. He closed a 38-unit, $2 million real estate deal with no cash on hand by announcing the target first, then executing. Calling your shot builds credibility and momentum.
Chapters
There's one difference between every hyper-successful entrepreneur and the rest of the crowd, and that is that they follow through on what they say. And I don't just mean on, hey, they're good for their word or their signature holds a lot of weight. I mean, they call their shot on ridiculous things and then they make it happen. And that's what you have to do if you really want to create a brand and momentum for yourself. Decide what you want to do, tell the world, and then knock it out of the park. Cody and I made the decision on our first deal, 38 units, $2 million. We have no money in the bank. We're going to close this. If we failed that, no one would have remembered. But because we nailed it and we did this again and again and again, people got excited. I've seen this done in every industry. The best and biggest players create a story that they can tell people before they're successful. I'm going to do this, and then they do that. So if you have your target, announce it to the world and knock it out of the park.