Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

How To Not Waste Your Time When Starting in Real Estate

14 Mar 2024 · 1 min

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Define your buy box early: a specific geographic area and property type you'll focus on. A real example from 2002 targets Fresno zip code 93703, single-family homes with 3-4 bedrooms, one story, 1,250-2,000 sq ft. Repetition in one box sharpens your decisions like a golf swing.

Chapters

What is the buy box? Why is it important that people define this early in their investing cycle? I have quickly diagnosed most people that are excited about real estate waste a lot of time because they chase rabbits or butterflies or whatever you want to call it. They're just all over the place. You've got to create a buy box, and I'll give you my buy box from December of 2002. 93703. So Fresno, California, one zip code, one asset class, single-family home, 3 or 4 bedroom, 2 baths, 2-car garage, one-story, 1,250 square feet to 2,000 square feet. A buy box is important for two reasons. One is its repetition. It's like a golf swing, you get better the more you practice. But second, and most importantly for most people, is you ignore everything else.