Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

How To Play The Marketing Game Effectively

21 Aug 2024 · 1 min

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0:35

Christian Osgood breaks down why marketing returns don't scale linearly: a $10 return on $1 spent doesn't mean $20 on $2 spent. Success comes from testing small changes with data, modeling a 10% increase to see what actually happens, and experimenting across channels like mailers and dialers while tracking what works.

Chapters

This is a huge takeaway for anyone in real estate, in business, incremental growth, especially in the marketing game. Don't assume because I made $10 for every dollar I spent, if I spend $2, I'm going to make $20. That's not how marketing works. It's incremental, it's measured, and it's a ton of data. You run the reports. It's like, hey, when we invested this, we yielded this. If we increase by 10%, what does that do? And then you use your creativity and go like, okay, while I'm building this, whatever the vertical you're in, it could be mailers, could be dialers, whatever it is, you're thinking of other verticals to get out in front of people and measuring the yield on that.