Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

Just make it happen#multifamilystrategy #creativefinance #realestateadvice

29 Mar 2025 · 1 min

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Christian Osgood found that wrapping the same real estate coaching in a 90-day challenge frame dramatically increases deal closings. The deadline alone, without changing the curriculum or mentorship, pushes people to act faster and close more transactions within that window.

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I found that when we do the same thing, like same exact education, same course, same mentorship, same deliverable, like everything, like I'm all in on this coaching people. When I run a, like a challenge or an event that says, hey, our target is for you to buy a deal in the next 90 days. What happens is an astronomically larger amount of people buy a deal in 90 days. Yes. Not because I'm doing anything different. The product's still excellent. We teach the same thing, but the mindset is this should take me 90 days. Now granted, we'll coach people a lot longer than that, but we saw a lot of people transact in 90 days, right? Only because that was the challenge. And so that was what we coached to. Was, hey, my goal is everyone who's listening today buys deal in the next 90 days. Now the framework is, oh, oh, I got to get working.