Physical Products Overcoming Digital Distrust

And this is why we love physical is in this age of AI that we live in, especially, and when we talk about experience, experience is seen through the senses, your, your 5 senses, sight, sound, touch, taste, smell. When you're only digital, you're only tapping into, into what people see and hear. And the question that people are having right now is this rise of AI is also this rise of digital distrust. What's cool about a physical product is I can create a unique experience that keeps you top of mind, takes up real estate in their house. And truly gives them the tools and resources to navigate what it is you're trying to get them to do. And then we can incentivize behavior with physical products as well. So having that real human touch, I can activate all the senses, but more importantly, when you think of physical and digital or physical and local or physical and in-person, there's just so much you can do that takes that experience to the next level and truly removes obstacles to give people what they need to get results faster.