Security Appreciation Gap: The Kitchen Table Effect

And security appreciation truly is the shift from basic awareness, which is like knowing, to appreciation, which is like in your heart, which is caring. You know, it's when employees appreciate how security protects their own lives. Like you said, we're just reframing it. When that happens, behavior changes permanently. I call this the security appreciation gap. It's that chasm between an employee's, like, intellectual understanding of risk which is awareness. Yeah. And the emotional commitment to act on that awareness, on that knowledge, which is truly appreciation. And that results in what we call the kitchen table effect, which ultimately is like this multiplier effect where successful training ends with the employee teaching the concepts to their family at home, cementing those lessons for life. Try that with like regulatory compliance training. It just doesn't happen.