Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

Stay tuned for more challenges and mentoring opportunities#multifamilystrategy #realestateinvesting

7 Apr 2025 · 1 min

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Christian Osgood runs 90-day real estate challenges where participants must close a deal in that window. He sees dramatically higher deal closures in the challenge versus his regular coaching, even though the curriculum and mentorship are identical. The difference is purely psychological: the time constraint creates urgency that makes people act.

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I found that when we do the same thing, like same exact education, same course, same mentorship, same deliverable, like everything, like I'm all in on this coaching people. When I run a, like a challenge or an event that says, hey, our target is for you to buy a deal in the next 90 days. What happens is an astronomically larger amount of people buy a deal in 90 days. Yes. Not because I'm doing anything different. The product's still excellent. We teach the same thing, but the mindset is this should take me 90 days. Now granted, we'll coach people a lot longer than that, but we saw a lot of people transact in 90 days, right? Only because that was the challenge. And so that was what we coached to. Was, hey, my goal is everyone who's listening today buys deal in the next 90 days. Now the framework is, oh, oh, I got to get working.