The Binder strategy #realestate

So the idea is your tenants have no idea what rents are. They haven't looked at buying properties, they haven't looked at moving, they've usually been in there for years, that's why their rents are so low. So you're going to educate them, you're gonna have a conversation, and you're not going to threaten them, you're literally just going to show them here's what's happening. I purchased the property, the front of this is, it's very simple, there's only 3 things. 3 things? In this, the front is a picture of the property, something that they're gonna be able to find on the internet themselves from Redfin or Zillow, and it'll have the price, the price that you paid, the current estimate for it. So you're showing transparency. You're showing, I'm going to show you things that you can look up. You can tell them, right? This is the website you would go to. So the property that the tenant's in, the previous owner probably bought for a fraction 10 or 20 years ago, and their rents made sense. I'm going to say, this is what the current estimate is, so my property taxes and my property insurance is going to be based on this number. So your rents don't make sense.