Most presenters open by asserting their own authority, which signals insecurity. The StoryBrand framework flips this: make your audience the hero, inexperienced and flawed, and position yourself as the guide with expertise. Luke Skywalker had Obi-Wan; Harry Potter had Dumbledore. The hero wins, not the mentor.
Chapters
I think the way most people present is they lead with authority. The reason why they do that is it's insecurity. Yeah, it's like, don't you know who I am? And I've sold all these properties and all other stuff. Where in every really good story, from StoryBrand format, there's a hero and there's a guide. And what's interesting is that if you look at all stories, so like Luke Skywalker, there's Obi-Wan. Luke is the hero, Obi-Wan's the guide. Harry Potter, Dumbledore. Harry's the hero, Dumbledore's the guide. The hero though is actually the second weakest person in the story the villain. Because if you think about the hero, right, like Luke Skywalker has no idea about the Force, he doesn't know how to fly planes, like he doesn't know how to do anything, he doesn't know how to fight, he's stumbling, bumbling, he's making mistakes. Yeah, the guide is actually the most powerful person in the story.