Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

The key to relational sales

14 Sept 2022 · 1 min

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0:47

Christian Osgood presents a three-part framework for telling your story in sales. Map your life experiences on paper with yourself at the center, then organize them into relatability, targets, and significance. This helps you connect with prospects and show why you matter.

Chapters

Most people know their story, yet they don't know how to best present it. And I've tried to figure out how to present mine over the past few years, and I've come up with a couple tips that might be able to help you out today. And so I want to break this down into 3 simple— not quadrants, but sectors. And these 3 sectors are really just about your universe. If you put yourself on the middle of a piece of paper, circle that, and you map out everything that you've done up to this date that's gotten you to where you're at. Not just about real estate. If you want to start a business, it's not just about business. It's about every little piece that's gotten you from where you're at 10, 20 years ago, 30 years ago, depending on how old you are, to today. And the 3 sectors are relatability, targets, and significance.