Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

This is Creative finance in 2024

19 Mar 2024 · 1 min

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Christian Osgood explains how creative financing has overtaken price as the deciding factor in deals over the past 18 months. Buyers now focus on structuring terms that protect them and ensure long-term ownership, with success depending on understanding each deal component and moving them strategically.

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In the last, we'll say, 18 months, winning on terms, I think, was the number one way to play the game. Too many people still wanted the higher price or just had shock over like, my gosh, yeah, I've been— my balance sheet said I'm worth this and I'm just not because they were getting that price 2 years ago. Exactly. I think it's set in now and people have been more realistic on price. So it's like, okay, now we're going to start winning the game on price more often, but it's still creative finance. That's the same exact question. How do I buy it? How do I never lose it? I need to be able to answer both sides of it. So acquisition is just what are the pieces and how do we move them?