Christian Osgood explains how to make a precise, uncompromising ask in a deal: state the exact price, underwriting assessment, and any seller-finance terms you need. A firm stance creates room for returns and protects your interests. Counter-offers are fine, but your core ask stays the same.
Chapters
Number 3: Ask for exactly what you want. The worst they can say is no. If you underwrite the deal and you find it's worth unbelievably less than what they want, it's okay. Let them know, this is where I am at. If you need specific terms or creative finance, you're going into the seller finance, give them the exact seller finance terms that you need to make the deal work. It is okay if they counter, and you can either negotiate back and forth with them, or you can say, no, this is exactly what I need. But either way, you need to come in with a strong ask for exactly what it is that you want. Do not take into account the price that they wanted. Don't take into account the terms that they wanted. Your ask is what you want and what makes the deal work for you, especially if you're raising capital. This is how you open up enough room to give a return to your investors. Know what you want and ask for it.