Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

What OPTIMIZING Your Property is Really About

3 Jan 2024 · 1 min

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Christian Osgood breaks down the optimize phase of property ownership: after stabilizing a rental, you decide how much income to take versus how much to put toward debt. Many landlords skip this step, pay themselves, and end up with neglected properties their heirs won't want.

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in the optimize phase. From here, what you get to do is you start getting to stack cash. Stabilize, you can get your cash flow goal. Optimize is where you really get to ask yourself, how much do I want to pay myself and how much do I want to start allocating towards paying off debt? This part is so important. So many people will stabilize and they just start paying themselves and they do the minimum maintenance on their property. And that's where you get these mom-and-pop landlords who have nice but tired properties, and one day they end up selling them. The kids don't want the properties. They were always okay. Stabilize is so important, but optimized is where you really get to be proud of your property.