Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

What Really Matters When Closing Deals

26 Jan 2024 · 0 min

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Christian Osgood says real estate deals close when you solve the other person's problem. First figure out if they want to exit, scale up, downsize, or move. Then build a proposal that works for both of you, and the relationship itself becomes what closes the deal.

Here's what matters. You need to solve someone's problem. If they're trying to get out of real estate, they're trying to scale up, they're trying to downsize, they're trying to move their pieces around, you need to network with them and actually solve something for them. If you have a proposal that makes sense to them and makes sense to you, that is how you get a deal done. That relationship closes deals, and that is it.

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