Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

Why Most People Fail in Real Estate

26 Jan 2024 · 0 min

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0:17

Cody says most real estate investors focus on property appreciation and ignore cash flow, the actual driver of equity growth and scaling. Cash-flow-positive deals matter more than betting on price increases.

For people who fail to scale their multifamily real estate portfolio, Cody, what is the number one thing that you see people drop the ball on? Well, they're buying just for appreciation. They're saying cash flow doesn't matter. In the grand scheme of things, cash flow is the only thing that'll get you to the goal. So you need to buy based on cash flow for equity growth. Don't just buy for appreciation.

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