Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

Why Spencer Spends More Money on Marketing

19 Jul 2024 · 0 min

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0:26

Spencer's competitors spend about $60,000 monthly on marketing. The proposal is to raise spend to $70,000 and add TV, radio, YouTube, and TikTok. With large deal sizes, one successful sale will pay back a six-month test campaign.

You know, we're at the point now where we see competitors spending more than us and it's like, all right, we got to spend more. They're spending $60,000 a month. We got to spend $70,000. They're on TV, radio. We need more slots. We need to be on YouTube. We need to be on TikTok. Like wherever these guys are, we need to get on there and spend more money. Now, the top guys know it might not hit right away, but again, our deal size is so big that we're not afraid to test that marketing campaign for 6 months because we know one deal, we're going to get it back.

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