Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

Why We LOVE Multifamily So Much

21 May 2023 · 0 min

Watch on YouTube

0:28

In single-family homes, property value stays the same regardless of cash flow. With a 10-unit building, higher rental income directly raises the asset's value. That alignment between performance and worth is why multifamily investors can profit by managing properties better than their peers.

And the reason we love multifamily so much, we're going to give you a quick example. If Christian and I both own a house, similar condition, if his makes more money than mine, they're still worth the same. If we both have 10-plexes, similar condition, and his makes more money, his asset's worth more. You're incentivized to do better in this business. And we love incentive-based compensation. We don't want everything to be the same. And in multifamily, when we're talking 5+ rental units, you get paid when you do better than everyone around you. And that is one business model that can work for everybody.