Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

Why we risked EVERYTHING!!

12 Dec 2022 · 0 min

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A team reinvested all their assets without withdrawing anything, risking total loss to scale fast. They kept rerolling everything until hitting 100 units, their target for when they'd shift to stabilizing the portfolio instead of chasing growth.

How do we scale so fast? We didn't take money out of the portfolio. We didn't spend the principal. We rolled and rolled and rolled over and over. That is it. I mean, if you want to grow really quickly, you reroll everything and you risk losing everything until you decide enough is enough. And I think that is about where we're at for right now. We've talked many times about stabilization. The goal that we had was 100 units. We did it.

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