Christian OsgoodCEO, Multifamily Strategy · CEO at Multifamily Strategy

Why You Need a Personal Brand

6 Mar 2024 · 0 min

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Christian Osgood explains why investors fund people they know and trust. He uses Jordan Belfort's "three 10s" framework: confidence in yourself, your business, and your product. Sharing your story on social media builds the first two, leaving investors only one 10 to be convinced on.

What's the best benefits of having like a personal brand? If you're doing anything in any way unique, you need to have a personal brand, especially if you're doing anything in the investing space because people will invest in you because they know and trust you. Jordan Belfort talks about this. There's 3 10s you need to hit in sales. They need to be a 10 on confidence in you, a 10 on the business, and a 10 on the product. Telling your story on social media brings them to a 10 on you and a 10 on the product because they get to know you. All you have to do now is the last 10. It helps astronomically as you're moving forward to tell the story along the way.