Christian Osgood explains why buyers lose deals even with solid offers: sellers hear hesitation in your voice and choose a more confident competitor instead. Uncertainty is audible, and seasoned sellers pick up on it every time.
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You just have to make that commitment to buying the deal. There is something different between when people are hesitant on, am I going to buy this deal or am I going to close this deal? If people feel unsure for any reason, a good seller and experienced player is going to see it and hear it and you're not going to get the deal. And I have it happen in the mentorship sometimes. I've had a lot of people get through this, but you hear it on their first few deals. They pitch the deal and I can tell you instantly you're going to pitch the seller and they're going to say no. And this is a good deal and you do have a good structure and all the pieces are there and you can absolutely knock this out and they're going to say no and they're going to go with another buyer. I can hear it in their voice. There is this underlying uncertainty.