Revenue Is Vanity. EBITDA Is Reality.
2 Mar 2026 · 0 min
0:13
In this brief video, Paul Freudenberg explains that when evaluating a business, buyers, investors, and banks focus primarily on EBITDA—operating profit—rather than on turnover or revenue. He characterizes revenue as a vanity metric that merely indicates how busy a company is, while EBITDA reflects the true value and profitability that matters to stakeholders.
