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ROCE: Your Business Is Growing — So Why Does It Feel Like You're Going Backwards?

Name: ROCE: Your Business Is Growing — So Why Does It Feel Like You're Going Backwards?
Uploaded: 2026-03-03T09:23:38+00:00
Duration: 12 s
Channel: Paul Freudenberg
Description: Paul Freudenberg explains why growing businesses often feel unprofitable. Return on Capital Employed (ROCE) measures profit per pound invested. A low…

3 Mar 2026 · 0 min

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Paul Freudenberg explains why growing businesses often feel unprofitable. Return on Capital Employed (ROCE) measures profit per pound invested. A low ROCE means you're spending capital just to stay in place, not creating value.