Paula Caligiuri, PhD explains the psychological "mere exposure effect": people tend to prefer and trust what is more familiar. In this short video she defines the effect and applies it to work: being visually present (camera on in Zoom, showing up in the office) increases colleagues' familiarity and therefore likability and trust. She emphasizes pairing increased exposure with strong performance to accelerate career benefits.
Have you ever heard of the mere exposure effect? It's a powerful phenomenon in psychology where we tend to develop preference for and trust the people, places, and things that are more familiar to us. Knowing this can help you professionally and personally. Let's use the example of work if you're more visually present at work, with your camera on, during zoom meetings, or by actually going into the office, you can become more familiar to your colleagues from this mirror exposure effect, more likely to like and trust you because you're more known to them. Of course, you can't just walk around the office all day just to be seen, but pairing exposure with your great work can accelerate your career. Follow me to learn more.
