Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

10 Ads Training Tips in 60 Seconds

Name: 10 Ads Training Tips in 60 Seconds
Uploaded: 2020-04-08T17:30:09+00:00
Duration: 1 min 57 s
Channel: Patrick Biddiscombe
Description: Corey covers ten quick advertising tips: use journey-based retargeting, match ads to your organic content, pick platforms by goal (Facebook/LinkedIn for…

8 Apr 2020 · 2 min

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1:57

Corey covers ten quick advertising tips: use journey-based retargeting, match ads to your organic content, pick platforms by goal (Facebook/LinkedIn for leads, YouTube/TikTok for brand awareness, Instagram/Pinterest for ecommerce), and allocate your budget 70/20/10 across proven, experimental, and test campaigns.

Questions this video answers

70% to known performers, 20% to trying new social channels, 10% to new big campaigns.

Lifetime value × average lead-to-customer rate × average conversion rate.

Chapters

Hi there, I'm Corey with HubSpot Academy. In this video, we're going to cover 10 ADS training tips Ready to get started? Let's go. Tip number one if you want to get the most out of your advertising strategy, think about how to use ads as a nurturing tool at every stage of the buyer's journey. We call this journey based advertising. Can't invest in ads at each stage in the buyer's journey all at once? No problem. Start out with retargeting ads for people in the decision stage to drive an immediate impact on your investment. Tip 3 ads and organic content live together across advertising platforms and you don't want your ads to stand out like a sore thumb. Show the value of your ads content up front. Tip 4 if you want leads, focus your advertising efforts on Facebook and LinkedIn. These platforms have lead ads where your audience can fill out a form all without leaving the platform. Tip number five for the brand awareness of a younger audience, advertise on YouTube, Snapchat and TikTok. The ad types available are most effective for brand awareness and most users are under the age of 25. Tip 6 if you sell products online, use Instagram, Twitter and Pinterest. Users on these platforms are known to spend a lot of money online. Tip 7 people are going to Google to find a solution to their questions. Write search ad copy that provides a solution. Don't pose more questions. Run search ads for brand and non brand keywords. This will protect you from qualified traffic being stolen by your competition. Tip number nine don't know how much your maximum ad spend should be? Use this equation. Take your lifetime value multiplied by your average lead to customer rate multiplied by your average conversion rate. Tip number 10 allocate your total media budget like this. 70% to efforts that you know will perform, 20% on trying new social media channels and 10% on new big campaigns. Phew. Made it. That's all I've got time for. But if you want to learn more about getting started with digital advertising, check out HubSpot Academy's new course on the fundamentals of digital advertising. I'll see you there.