Patrick Biddiscombe shows how to find people engaging with influencer posts on LinkedIn, send them a personalized connection note, then follow up with DMs about your podcast. He used this to promote an entrepreneurship show by targeting people who liked Alex Hermozi's posts.
Questions this video answers
Alex Hermozi
Chapters
DM's are amazing on LinkedIn, and we use them every single day to drive all of our different initiatives. And you have to do it in a way that's going to get the user to be receptive to what you're saying. And so there's a couple things that you need to think about, and usually you do that by the way that you found them. If, let's say I'm looking to target people to listen to my podcast. My podcast is an entrepreneurship podcast. Let's say I just interviewed Alex Hermozi. I might go on his page and see who liked and commented on his recent posts. Those are people who are interested in entrepreneurship. They also take viral action. So they're the perfect people to invite to my network. So I'll send them a note. Hey, I noticed that you follow Alex Morzi. He's amazing. I just interviewed him on my podcast. I think you'll love the episode. I'd love to connect. Provide value on your feet. Then they can respond back. Oh, my gosh, you interviewed Alex. That's so cool. I love him. I'd love to get a link to your episode here. Thank you. Here's the link. Then they might say, oh, my gosh, your episode was awesome. I learned so much. Great, great. Can you copy and paste this as an Apple podcast review? Right, so you can start these little drip campaigns for all of your DM messages?
