Kirsten from Ignite describes how HubSpot consolidated their marketing tools during the 2020 election cycle. Their chatbot powered by HubSpot generated over 15,000 engagements helping people access voting resources, reaching about 6.5 million people total.
Questions this video answers
December 20, 2021.
Kirsten.
Ignite the Vote.
Approximately 6.5 million people.
Over 15,000 people.
Chapters
I really just think that hiring choice speaks to how much value we've gotten from HubSpot in a short time, that we're investing additional staffing resources just in the use of this platform. Hi, my name's Kirsten. I'm the communications director at Ignite. Ignite is a movement of young women who are ready and eager to be the next generation of plan political leaders. It was midway through the 2020 election cycle. Ignite was running a campaign called Ignite the Vote when we realized we had to change our suite of marketing tools. Devin helped every step of the way, moving our entire database, our website, everything into HubSpot.
When we sat down with Ignite and introduced HubSpot to them, one of the biggest value propositions we talked about was the ability to take this disparate systems that they had a lot of different technologies doing one particular thing and consolidating them into one singular platform that could then allow them to work more efficiently, leverage tools like automation, and have greater impact without having to significantly increase the size of their team or the size of their budget.
In the end, that campaign reached 6.5 million people. And over 15,000 of those people engaged with a HubSpot built chatbot that walked them through accessing voting resources.
HubSpot is an amazing tool. It's extremely powerful. It can transform your business and really the path to success is making that commitment as an organization to invest the time. If you're ready to make that time investment into transforming your technology needs and your technology strategy, I would definitely look at HubSpot.
