26 Years Worth Of Marketing Advice In 52 Minutes (April Dunford)

You know, we have this fancy new AI thing. So what? Why does a customer care? What is the value that that fancy AI thing delivers for a customer's business? If you put in a chat gbt, like, you know, tell me how April Dunford would do a positioning statement, you'll get five paragraphs of absolute bullshit that says, april Dunford says a positioning statement is essential to great positioning. And you're like, does she now? You're like, I'm April Dunford and I disagree with this statement. Journalists are always amazing writers. When they're writing about something you know nothing about, right? When they're writing about something that you know a lot about, they're idiots. I don't think there's a substitute for bringing together the knowledge in someone's head that you've got from sales, marketing and product. There's magic that happens when cross functional teams get together and say, I see this with customers. Oh, that's funny. I see this with customers. And the things we see are in completely different contexts. Magic happens right there.