3 Affordable AI Marketing Tools To Create Dynamic Ad Copy (AI Copywriting)

Hey Tory here. And in this video we're going to look at three affordable AI marketing tools that you can use to help you save time and generate dynamic ad copy, all without having any knowledge of coding or design. So sit back and let me show you how it's done. By the way, everything I just said was written by AI. Thanks Jarvis. As always, subscribe and hit that bell. And if you want to stay up to date on emerging tech trends, be sure to click the link in the description. So when you hear artificial intelligence, you probably think of but in marketing, artificial intelligence is when a computer collects and arranges data instead of a person. It shows itself in the marketing world through personalized messaging, chatbots, predictive analytics, and yes, even ad copy. AI copywriting is computer generated writing created using natural language processing tools. First you think about what you want to write about. Then AI will help create the content for you based on the parameters you set. As a marketer or copywriter, AI saves you valuable time and can rescue you from doing battle with the dreaded writer's block. Whether you need help brainstorming ideas or generating some basic content, an AI tool will help you get the ball rolling. And it's not just for video introductions. It could have some major impact on other areas. Let's talk about JP Morgan Chase. They entered into an exclusive deal with AI programming producer Presado, a platform that focuses on the mathematical power of words. Words that are decided by their cutting edge AI technology. ROI on this move led them to see a 450% lift in click through rates on ads that were rendered by Persado compared with theirs that more so lived in the 50% to 200% range. A prime example of this is when their AI took an ad written by a human employee that read access cash from the equity in your home and created the more successful version that read it's true you can unlock cash from the equity in your home. Working with AI has led us to drive measurable outcomes. Not only did it drive better marketing performance, but it also created language that resonates more with our customers. So if you want to start creating ad copy without breaking the bank, here are three affordable tools that you can use now. Number one wordtune this is a nice entry level toe dip into the AI pool. It'll take your already existing text and offer you new ways to rewrite your own sentences. 2. Copy AI Copy AI is for people who want to give up some control over what they write. You go and pick the copy that you want. Then you describe the piece of content you need, then you get results that you can then edit. And three Jarvis, this has my official Tory seal of approval. It does every everything that copy AI does, but it takes it to another level by giving you options to create dynamic content across platforms from a Facebook ad headline generator all the way to personalized cold emails. Now, while these tools are all great and can lead to some spectacular roi, as a creative, as a writer myself, I do feel a certain responsibility to tell you about the downsides of AI1AI copywriting tools. Don't write anything truly original. Don't think of it as a way to create the next viral hit. It's more of like a thing that you can use for filler content that usually takes a super long time to produce. And two they can't replicate emotion. This is pretty important because emotion is way more effective than logic in advertising. If you're putting 100% data driven words into content that is supposed to have, you know, some emotion, then you're missing out on the possibility for some major gains. Again, if you want to stay up to date on all emerging tech trends, click the link down in the description. As always, that's the info. Do with it what you will subscribe and let us know how you feel below. Until next time, Adios. Battle with the Dreaded Rider with the dreaded okay, let's Writer's block.