Remy walks through four off-page SEO tactics to drive traffic: social media posts, link building through outreach, local listings and reviews, and content marketing like guest blogs and influencer mentions.
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Hey everyone, it's Remy. Welcome back to the HubSpot YouTube channel. Today we're going to be talking about off page SEO. With the majority of searches happening on mobile devices instead of desktops, optimizing your site has never been more important. Search engine optimization is something people are talking about more and more and it can definitely feel overwhelming. Today we'll go over four of the best off page SEO strategies to increase traffic to your sites so you can grow your business. So what is SEO? Search Engine Optimization, seofocation or SEO refers to making your website appear more frequently and rank higher on search engines. Like Google. There's on page SEO and Off page SEO. On page SEO refers to optimizing your website by using keywords, creating high quality content, updating HTML, and so much more. Whereas off page SEO refers to the actions you can take outside of your website to help increase traffic to your site. And that's what we're going to focus on today. If you're interested in learning more about on page SEO, you can check out my other detailed video here. Now let's go over the top four tips to increase your off page SEO. Tip number one Social Media Managing your socials is not only a great tool for raising awareness around your brand, it's also a fantastic way to increase your search engine ranking. Creating a post that brings traffic to your website from any social media shows search engines that your site must have great content. The search engine then pushes your site higher and this will bring even more traffic. Creating a engaging posts regularly that people can interact with will help make search engines recognize your site and bring people to it. The next top tip is link building. When there are links to your site from other websites, it's like walking into a party and other people are already talking about you. The more sites that link to yours, the higher search engines will view yours. This is a great way to build credibility and authority with the search engines. You can get earned or natural links where people naturally link to your site on their own. These links could appear in an article, a review, or even a similar website to yours. Your site will be linked without any effort of your own and this shows how attractive your business is. You can also get built links where you reach out to other websites and work to get your site linked. When you reach out to reviewers, other websites or influencers to include links to your site, you're building bridges back to your own site. Whatever you do, don't flood or spam. Flooding a forum and spamming links to your site can actually make search engines lower your site rank and find you uncredible when looking to get your site linked. The more sites that can link to your own, the more effective linking will be. Linking gets even more effective if you're getting linked from similar sites that have high quality text and have great on page SEO. Before we get into the next off page SEO tactic, SEO can feel like a lot to tackle on your own. If you ever thought it would be great if there was a free course to take that was a great intro to SEO, we have that. Our SEO Basics course is a great introduction to SEO. In just 20 minutes you'll discover how search engines rank web pages and you'll also learn how to perform an audit of your own website's SEO authority and learn how to create the right SEO strategy for your business using the included worksheets. Make sure to click the link in the description box to check it out.
This data is wrong every freaking time.
Have you heard of HubSpot? HubSpot is a CRM platform where everything is fully integrated. Whoa.
I can see the client's whole history. Calls, support tickets, emails, and here's a task from three days ago I totally.
Missed HubSpot Grow Better. Coming up next at number three is local SEO. Local SEO means optimizing your site for local search results. This is usually best if your website serves a specific area or if you have a brick and mortar store. Focusing on local search engines means taking the time to engage the search engines people are focusing on in your area. Google, My Business, Yelp and TripAdvisor are great places to start engaging with reviews and asking customers to leave a positive review can also really help rank your business. For more details on local SEO, here's a great in depth article for local SEO to take a deeper dive. Before we get to our last strategy, make sure to click the link in the Description to download HubSpot's free SEO starter pack. It's got even more details on everything you need to get your blog or site ranking in search. You'll get access to templates, insight reports, and more for free, so definitely check it out. And finally, at number four is content marketing. Getting content that markets your business can help raise the rate of people coming to your site. Guest blogging offers, surveys, white papers, and videos are all great content marketing techniques to increase traffic to your site. Getting influencers to mention or interact with your business is also a great a great way to bring new people to your site. Influencer marketing is huge and if you're not already doing it, you might want to start investing into it. So those are four top off page SEO strategies to help boost your site traffic and give you authority. Leave a comment with your thoughts on off page SEO or any other ideas that could help other people out. Thank you guys so much for watching and I'll see you next time. Bye. I'm like, do I point? I don't know from that pointing. Be calm.
