ClassPass switched to HubSpot CMS Hub and cut website edit wait times from six weeks to near-instant. The fitness platform, which operates in 28 countries, now lets marketing teams push changes fast while engineering stays in control, boosting lead conversion by 52%.
Questions this video answers
28 countries
2020
About six weeks
Chapters
Classpass is the world's leading fitness and wellness marketplace. Over the past two years, we've opened up in 28 countries around the globe. We were the world's first unicorn in 2020, giving us a billion dollar valuation. So ClassPass was growing very fast, especially on the B2B side of our organization. And our previous CMS just couldn't keep up. So we actually needed to move into a platform that was a lot more agile and could adapt to our growth. Then we found HubSpot and we went with the CMS Hub because it allows us to easily manage our website at scale. Prior to CMS Hub, we had to wait about six weeks to make any edits to our website because our engine operates in six week sprints. So it was really difficult for us to make those updates on our own.
The most important thing that HubSpot CMS Hub allows us as a marketing team to do is make changes to our website easily and quickly.
Our relationship with our engineering team has gotten even better. We're able to focus on what we need to focus on as a marketing team and move really fast and they're able to dedicate more of their time and efforts to our multitude of products.
So now on HubSpot CMS Hub, we can quickly make changes. We don't have to worry about any security concerns on our website because HubSpot has us covered. The analytics is crucial to build our business. All of our marketing is centralized in one place and we can easily see the impact that we're having.
We're looking to the future. We want to become a globally recognized brand that is rooted in giving our customers this amazing personalized experience that is fully in line with our core motto, which is every life fully lived.
CMS Hub helped us create a powerful and personalized website. I can develop very sophisticated marketing tools that can help our marketers without sacrificing any of the customer experience on the website.
What I love about HubSpot CMS Hub, it really just takes the pain out of managing our website and it's allowed us to keep up with how fast we need to grow and it's really helped us become this fast agile organization that can get our website changes out the door.
