Short YouTube video urging marketers to use underutilized Instagram features to increase engagement. Emphasizes knowing your audience, testing what keeps them scrolling, and using tools such as Reels templates, broadcast channels, and dashboard insights. Tone is conversational and prescriptive.
Chapters
Okay, so I hate to break it to you, but you're not even using half of the features you should be for marketing on Instagram. Maybe not even 10%, to be honest with you. Did you even know that some of these features existed? The thing is, Instagram marketing isn't a one size fits all situation. The point of engagement is. Well, engagement. You need to really know your audience. What keeps them scrolling, what kind of content do they find valuable, how to make them laugh. And that means figuring out which Instagram features is right for your business and and your brand and your followers. Find that perfect real template. Start a broadcast channel. And for the love of the gram, make use of your dashboard insights, my friend. Check out our full video on the topic here.