A/B Testing in Marketing: The ULTIMATE Guide

This retailer nearly doubled their online revenue with this one simple trick. The FSA Store is an E commerce company that serves customers who have a flexible spending account for healthcare products. There are 35 million Americans with an FSA but the FSA store's landing page had so many options and subcategories it could be really tough to navigate. So they found a way to simplify their page and really streamline the user experience. And soon enough they were enjoying a 54 increase in RPV. So how did they do it? With a simple tool called AB Testing. Basically they tested two versions of their landing page head to head and determined which one customers responded to the most. A B testing is something a business of really any size can implement to increase engagement sales. Click through rates really any metric you want. In my latest video I'll show you how truly simple it really is to set up an A B test, why you should be testing constantly and the common mistakes to avoid. Go check it out.