Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

A Car Burned Down on TikTok

Name: A Car Burned Down on TikTok
Uploaded: 2023-12-05T12:00:15+00:00
Duration: 43 s
Channel: Patrick Biddiscombe
Description: A Stanley tumbler survived a car fire in a viral TikTok that hit 84 million views. Stanley's president offered to replace the owner's car and responded…

5 Dec 2023 · 1 min

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A Stanley tumbler survived a car fire in a viral TikTok that hit 84 million views. Stanley's president offered to replace the owner's car and responded with new tumblers, racking up 32 million views. The brand's tumbler sales jumped 275% last year after strategic influencer partnerships and a 2020 relaunch with new colors.

Questions this video answers

84 million views.

32 million views (approx.).

2017.

2020.

275% increase.

Chapters

Story time. A TikToker's car burned down, but her Stanley Tumblr still cool with ice. Her video showing the miracle hits 84 million views. Stanley's response? Their president offered to replace her car and send new Tumblrs in a stitched video that generated 32 million views and massive brand braids. But if you know Stanley, this isn't a surprise. After noticing their demographic was changing for its Tumblr In 2017, they partnered with bloggers who were sharing links for the product with a new audience on social media. After selling out of their initial stock, they re released it in 2020 with more colors and an influencer marketing strategy to attract more female customers. Last year, sales for the tumblers increased by 275%, proving that even in a blazing market, they're still steady and cool. With I.