A short product-focused video introducing Breeze-powered lead scoring and Messaging Insights. It shows how marketing and sales teams can create customizable engagement scores using CRM data (email engagement, website interaction, ad clicks, form submissions, event attendance), prioritize contacts, and inspect score histories. Messaging Insights uses AI to analyze email strategy and provide suggestions to create more personalized, higher-performing emails.
Chapters
You need data to find and qualify leads, but if you want a competitive advantage, you need the right data. Tap into AI's full analytical potential with our lead Scoring and messaging Insights tools, both powered by Breeze. So historically many organizations have really struggled with building lead scores. It takes deep alignment between a marketing and sales team and there's a ton of data, there's a ton of decisions to be made. Well, that's the way that it used to be. We've made the process smoother and much more connected to your smart CRM data. On top of that, AI can unearth insights about why past leads have converted. And that gives you real time reporting to tweak your tactics and drive better rules for your lead scores overall. So let's take a look. In the product, you can work together across your sales and marketing team creating an engagement score based on whether customers have responded to your emails, interacted on your website, or fit whether their demographic criteria kind of meet the rules that you and your sales team have decided on. Dig in and right here you can add ad clicks, you can add form submissions, you can add marketing email clicks or opens event attendance. All of that data all is in your CRM. And you can add scores together, customize them decay based on history. It gives you the flexibility to really realize what you believe is gonna make a highly qualified lead for your sales team. Now, once you have your lead score or lead scores set up, you'll be able to prioritize across all of your contacts. Sort them, rank them, tag them. You can also dig into individual contacts score history and understand why it might have increased or decreased based on engagement or fit criteria. This means that your marketing team can focus on nurturing and qualifying the best leads and pass those over to sales without a hitch. And we all know when it comes to qualifying leads, email takes center stage. So buckle up. We've got something extra special for your emails. Messaging Insights gives you the info you need to create personalized emails that your audience actually wants to engage with. Let's take a look. So right within your email management experience, you will get suggestions and guidance. That's all Powered by AI's analysis of your email strategy and it's focused on figuring out how can we deliver results fast. Explore our fall spotlight for the latest from Marketing Hub and Content Hub.
