This short transcript (from a February 2024 YouTube video by Patrick Biddiscombe) introduces 'AI-led affiliate marketing' where AI acts as the affiliate, running real-time campaigns and bidding among advertisers. The speaker briefly explains traditional affiliate mechanics (fees per lead/customer/referral) and recommends learning affiliate marketing now to prepare for AI-driven changes.
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Affiliate marketing 2.0. It's like AI led affiliate marketing. AI is the affiliate. Actually AI is the affiliate. Which is kind of clever, right? For folks who aren't familiar with affiliate marketing, Affiliate marketing is, hey, I go and work with different publishers, websites, businesses and I offer some type of fee per lead, per customer, referral, per signup, whatever it is. And then we build these kind of custom campaigns and offers to try to generate those. And what we're essentially saying is AI in the future will do those affiliate campaigns in real time and they'll just be able bidding war across people who want to run those campaigns. And so part of this is like we want to give you a look into the future but help you prepare for the future today. There are a lot of people there who don't understand affiliate marketing, don't do much of affiliate marketing. It's probably a good time to start.