Jamal walks through four AI tools for faster content creation: HubSpot's Content Assistant for copy, Synthesia for video with avatars, VEED IO for editing, and Predis AI for social posts. The catch: don't let AI write your voice, always fact-check numbers, and watch your SEO.
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"83% of professionals using AI say it helps them spend less time on manual tasks and more time on the creative aspects of the role."
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83% of professionals using AI say it helps them spend less time on manual tasks and more time on the creative aspects of the role. That's right, the robots are here and can make content creation quick and simple for you. So in this video, I'll share four AI tools that are easy to use and will help you create unique, engaging content quickly and effectively. First, we'll start with HubSpot's AI content assistant. This tool allows users to create, ideate, and share content all from one place. For example, you can use our AI Content Writer to generate copy for your blog, website or social media with just the click of a button. Just enter a prompt or topic and watch as the tool writes a first draft for your landing page, email, blog post, or social caption. Perhaps most beautiful of all, the Content Assistant tools natively integrate with HubSpot products you already use and trust, so you can easily toggle between manual and AI content creation to generate copy. With the toggle feature, you can quickly generate copy for blog posts, landing pages, and emails without having to switch between different tools. For example, let's say you're writing a blog post using HubSpot's CRM platform, but you also want to generate copy for a YouTube video description discussing the same topic. With Content Assistant, you can switch from manually writing your blog posts to using the assistant to generate copy for your video description. No more switching tools or platforms. Check the pinned comments in the description below for a Link to use HubSpot's content assistant now, when it comes to content marketing, you can never underestimate the power of video. However, videography might seem daunting when you think about visuals equipment on camera talent. Trust me, I know. Fortunately, this next tool makes video creation a breeze, and you don't need experience or fancy equipment to use it. Synthesia is an AI video creation platform that can generate video in more than 120 languages, accents and voice tones. It's so reliable and efficient that top brands like, well, I don't know, Nike and Google rely on the tool for their videos. Synthesia allows you to create your own custom avatar to represent your brand, and you can also choose from 150 stock avatars to find the right fit. This slashes the time and cost it takes to find on air talent or actors for your videos. Other convenient features include text to speech tools and the ability to pair your own voice with an avatar. With text to speech, you can type in what you want your avatar to say and have your script converted to audio for your avatar. The auto can be Synthesia or your own voice. Pairing your voice with the avatar is an excellent way to make your brand's avatar more unique while also protecting your privacy. If you don't wish to be on camera yourself, I'm sure you're thinking yourself. Jamal, Are you worried about being replaced by this technology? To which I say good luck trying to replicate my boyish charm Another useful tool that can create eye catching videos without any equipment or studio is VEED IO. VEED IO provides custom text, colors, fonts and music to make your brand's videos pop. With VEED IO's customizable aspects, you can create videos that are unique but also aligned with your brand via specific fonts, music and aesthetics. One of its most popular features is its auto Transcribe button. Just upload your video, click the button and you could immediately download your script. Let's say you want to quickly write up a blog post based on your video. After you upload your video to the platform, you can transcribe and download the script to later be reworked as a blog post. Furthermore, you don't need to download any software and you don't need video editing experience to get the most out of Vid IO. Truly beautiful. This final tool is especially helpful for social media content creation. Predis AI generates all sorts of social media content using AI. It's in the name. With just a small text input, Predis can generate branded social media posts with content captions and hashtags. Use Predis to create reels, carousels, videos, memes and branded posts in just seconds. With Predis, you can publish or schedule content to your favorite social media platform thanks to its built in integration and content scheduler. Now, while AI can help you create high quality content quickly, it can also do more harm than good if not used properly. Here are some mistakes to avoid when using AI to generate marketing content. Mistake number one Relying solely on AI to create your content. Humans relate to other humans, not robots. So to create content that's relatable, engaging, unique and genuine, use AI as an assistive tool to streamline your creative process. Relying too heavily on AI can result in your content becoming stale, boring or devoid of any emotion. Another common mistake is not fact checking copy generated by AI. How do you know that? Jamal? No reason. While AI tools can make crafting blogs and other written content fast and easy, they may not always be accurate. For example, if you're using an AI tool to generate a blog post with statistics, you should double check the stats yourself to make sure they're up to date. Accurate and come from reputable sources. The last thing you want is for your blog to damage your brand's credibility by spreading outdated information. Finally, a serious common mistake is disregarding SEO. AI tools like Jasper AI often come with features that help you identify and integrate keywords for your content. However, AI may not be as strategic as a human SEO expert. Inserting keywords without a proper strategy in place could actually hurt how your content ranks in search engines. And that's a boo boo that I don't want you to have. Once again, to avoid this problem, use AI as an assistant to supplement your keyword research, but don't over rely on it. Make sure to conduct keyword research on your own and double check all copy and metadata to ensure keywords are integrated properly. A marketer's job is never truly done whether you're planning, creating or sharing content with your audience. Fortunately, AI content creation tools are available to streamline your workflow, save time, and possibly save some money. Think of AI as a tiny robot assistant helping you brainstorm, write, film, edit and schedule your marketing content. If you enjoy this video, make sure to like, comment and subscribe for more tools and strategies. And don't forget to try our AI Content Assistant to help you with your next blog post, social media campaign, and more. Now, if you'll excuse me, I need to go future proof myself against Synthesia. All right? And to make sure that I can never replicate what I got going on here, because this is all I got, you know what I'm saying? Until then, I'll see you next time I can find this client Info have.
You heard of HubSpot? HubSpot is a CRM platform so it shares its data across every application. Every team can stay aligned. No out of sync spreadsheets or dueling databases.
