Patrick Biddiscombe argues that AI will make app building so cheap that app stores could explode by 10x or more. When anyone can generate a custom app instantly, he says, competition shifts from building to marketing and getting discovered in the noise.
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If everyone can build, you know, a product that's like an Instagram or you know, like a Twitter, you know, just in the LLM and that can be your like quick evening project. We're just going to go from having I think there's like 4 million apps in the App store, you know, are we going to have 40 million? Are we going to have hundreds of million? I mean, you know, is the concept of a, you know, kind of pre built app even going to make sense or is everything going to be kind of generated almost bespoke? I mean it's wild to think about, you know, where this all goes but I think it sort of reinforces the importance of marketing and all this because the more trivial it is to build these products the more it becomes a challenge of okay, well how do you rise above all the noise and actually get to the customer in the way that you want to.