Jonathan and Kate from Newbreed walk through HubSpot's new Content Hub, which uses AI to help teams brainstorm, write, and repurpose content across channels. The tool can narrate blog posts, remix content for different formats, and check for ADA compliance, letting teams do more with the same resources.
Questions this video answers
Jonathan, SVP of Revenue at Newbreed.
Kate Quinn, who leads the content and paid media teams at Newbreed.
Described as HubSpot's top solutions partner and the only three-time North American Partner of the Year.
Marketing Plus bundle (combines Marketing Hub and Content Hub).
Chapters
Hi, everybody. Jonathan here. I am SVP of Revenue at Newbreed and I am joined by Kate Quinn, who leads our content and paid media teams at Newbreed. As HubSpot's top solutions partner and only three time North American partner of the year, we could not be more excited about Content Hub and all the new exciting capabilities that are coming down the pipe. So love to learn a little bit more from your perspective of what what this means. Seems like a really big focus around Content Hub is integrating AI into workflows, into content production. And your team is already doing a ton with AI. So love to learn a little bit more about what you're excited about with the new features.
Yeah. Thank you, John. So we are really excited about Content Hub. It's amazing to see a partner like HubSpot really embrace it, but to the point where it's enabling our team, it's allowing us to really focus on the quality and do more with more.
All right, so can you tell me a little more what is do more with more? I love it. Right. I want to do more with more. But like, what does that mean? Define that for me.
So we hear all the time we need to do more with less. What Content Hub allows us to do is do more with more. It's like having that brainstorming buddy right next to you and it's incorporated into HubSpot, so even more efficient and effective for our clients and our team.
Okay, very cool. Thank you. Love it. So we've got a bunch of new features. We've got blog narration, we've got really cool content repurposed type of features. Which ones are you most excited about?
Yeah, so you touched on two that we're probably the most excited about. So blog narration, we're always looking for ways to provide content in the way that our prospects and our clients want it to be shared, to be consumed. So narration again, builds on that as well as the ADA compliance. There's a lot there for us to be able to leverage, including Remix. So remix that do more with more allows and brings together the human element of content creation with the AI development of. Okay, let's spin off. We have this great blog, we have this great content on board. Let's spin off email, the spin off social media channel posts. Let's spin off other blogs. Maybe it's a premium content offering where it lends itself to multiple blogs. So blog series. So I would say that is the key element of the do more with more that we're excited about.
Right. Okay, so you got my brain Spinning. I'm thinking about all the different things that we can do with this one short couple of. Couple of minute video. So you're often an extension of teams. Right. For. For our customers. Can you tell me a little bit more about what you think this means for the type of work that our customers are going to be able to get done and how you're. How you're supporting them?
Yeah. So ever since AI came out a couple of years ago last year, we've been embracing AI and so that's allowed us to double down on strategy for our clients. What this allows us to because now is incorporated more into HubSpot and the workflow is we can trickle down on that strategy as well as content quality. So really making sure the content we're producing and leveraging AI as that brainstorming buddy for it is making sure we don't lose that content quality. We know algorithms are being updated feels like weekly, daily, sometimes. So this allows us to have that balance to make sure we're not losing anything as well as that the content is of that quality that search engines are going to make sure they favor versus downgrade.
Okay, that's great. All right. Even within just a couple of hours, I've already had a whole bunch of phone calls of like, Jonathan, what do I do? Like, how do I react? Okay, take a deep breath. My recommendation is to reach out to your solutions partner. If you're a customer of New Breeds, reach out to Kate and Team and learn a little bit more about these capabilities. We literally all we did was scratch the surface. Actually, I don't think we even scratched.
No, there's so much more.
So exciting. And then also, as you're learning about that, you could think through, how can these capabilities help drive more roi, save you time, and most important, increase the quality value that the content that you're putting out to the marketplace. And you also might be a candidate for the new Marketing plus bundle, which brings together Marketing Hub and Content Hub to really supercharge your lead generating goals and efforts that you're putting into the market today. So, Kate, thank you so much. This was awesome. Had a blast. And yeah, hopefully you're all as excited as we are and look forward to chatting to folks about how you get the most out of the new Content Hub. Thanks, y'. All. Bye.
