Apple's Genius Ad Strategy That You Can Replicate

What Apple did in that ad is something any company can do. They made their customers the hero of the story they were telling. They didn't show how good their product was. They showed how their product made the hero. Their customers made their lives better on their quest to do something great. It's like, oh, here are people out there doing really remarkable things, and Apple's making that just a little bit better, a little bit easier for them. But it doesn't hit you over the head with it. It's fully integrated into the story. You know, this isn't an ad to unveil the iPhone for the very first time, where it's just like, so mind blowingly awesome that, like, you don't need anything else. No, this is like the 14th generation of an iPhone. This is a deep, deep cut into iterations of technology that have been happening for nearly 20 years. And because of that, they have to make the same thing feel different and special. And this ad does a great job of making the same thing feel different and special.