Are Marketers Overcomplicating Things by Trying to MASTER Every Platform?

What people don't realize is that when they are growing businesses on platforms that they don't own you can't control that right Things can change. You can get locked out your account could get deleted all of those things are out of your control but an email list is an asset that you own and so when I think about how I look at marketing all of our efforts are to show up and serve but then to get people onto our list and to do it in a way that is adding value to their lives right giving them a reason to to want to click off of that app and join an email list so that they know that they're going to get the value that they desire. And so when people try to like show up in all the places and try to you know master the algorithm on every single platform no wonder we're getting really frustrated. But I'm not looking at like likes, follows and engagement I'm looking at conversion to my.