Best 5 FREE Digital Marketing Tools You Need

Being a Digital Marketer in 2021 means spending money on apps. A lot of apps, SEO apps, email apps, social media apps, project management apps, appetizers at Applebee's. And all of those fees can add up to hundreds, if not thousands of dollars a year. Which is fine if you're at a big agency or enterprise company, but it can be an unnecessary expense for small businesses. In this video, I'm going to introduce you to a full stack of digital marketing tools that you can use for absolutely free. Be sure to check out the links below for more free resources. You become a master digital marketer and subscribe to the HubSpot YouTube channel to get all the latest updates on digital marketing, sales and more. HubSpot's business was built on providing value for users long before we ask you to pay a penny. That's why we forged partnerships with dozens of digital marketing services that also offer free resources that are highly usable in real world digital marketing situations. But why be modest? Number one on our list of free digital marketing tools is HubSpot. From our web forms and pop up tools to live chat software and email marketing abilities, HubSpot offers a suite of free digital marketing tool plus our free HubSpot CRM to manage all of that data. To get started, you might want to download our free marketing plan template which will allow you to map out your goals and strategies for your digital marketing. Then check out all of the integrations we offer with our third party partners to customize HubSpot to meet those goals. When you look at the entire HubSpot ecosystem, the capabilities are almost limitless and a lot of those resources offer free tier that lets you grow your digital marketing at your own pace. Another one of our favorite free resources is Trello. Trello is a project management software that seamlessly integrates with HubSpot automations to keep teams on time and on track. The free tier of Trello includes unlimited cards and members as well as up to 10 projects or boards as they call them. You'll ask yourself, how did I live without Trello? How did I get out of bed in the morning without Trello? I am lost without the software. Another free digital marketing tool you'll never want to live without is Be Free. Befree is an email design tool that helps you create beautiful and effective emails that are a pleasure to read and responsive to all displays. Serious users can consider upgrading to Be Pro, which offers one click push to HubSpot's email marketing tools, but here's the hack. You can download the same design from BE free for free. Copy and paste the HTML to HubSpot and just like that, same great email and all it costs you is one control c and one control the the next app on our list of essential free tools for digital marketing is hootsuite. Hootsuite is one of the original apps for managing your social media and it's the industry standard. The free version lets you manage two accounts, either Facebook, Instagram, LinkedIn, Twitter or Pinterest, and it also allows you to schedule up to five social media posts and track their performance. There's also a free integration to share data from Facebook and Twitter to your HubSpot CRM to enrich customer profiles and deliver more engaging experiences. The biggest downside is that the free version only gives you one user login and there's no Netflix Hulu hop in with hootsuite free unfortunately there they know your ways. Cherry now that you're ready to start scheduling posts, you're going to need to create some art for your feed. A single campaign can require dozens, if not hundreds of visual assets, which is why Canva is number five on our list of free digital marketing tools. Canva is a web and app based design tool that lets anyone create professional looking visual assets with a minimum of design training. Literally, I can do it. That means anyone can do it. They have templates for every conceivable digital platform from YouTube thumbnails and Facebook posts to Instagram stories and TikTok videos. You can also make zoom backgrounds. The free tier of Canva comes with hundreds of thousands of templates, graphics, fonts and photos that you can use. It also allows you to collaborate with your team on design in real time. Best of all, it integrates directly with HubSpot so that your awesome looking assets can be deployed with a minimum of clicks, then track each post to determine its overall success. Canva is also useful if you're starting a new business with tools for designing logos. You can even design a free website using their web templates, then optimize that website for SEO using our final free digital marketing app. Rite Right is a set of tools that provides SEO evaluation of your website, plus keyword analytics, content optimization and even bot logging so you can see what the bots see, what the algorithms see. HubSpot and Write teamed up to create the complete complete SEO starter pack which you can download for free using the link in the description. There's also a link to our free marketing plan template which will help you make the best use of all the free tools we just discussed. And when you're really ready to dive in. Take the free digital marketing course online from HubSpot Academy. Until then, I'm going to keep teaming up with Wright. We're getting rid of Jerry. I'm sorry, Jerry. You had it coming. I'll see you next time. And while I'm waiting for you to do that, me and Wright, we're going to be teaming up some more, baby. Just doing stuff with SEO and stuff, Stuff like that, all the good stuff.