Better.co.uk unified their marketing, sales, and operations teams on HubSpot CRM, replacing scattered spreadsheets and disconnected systems. They saw click-throughs jump 30% for retention customers and meaningful customer conversations increase over 50%.
Questions this video answers
About 30% increase in click-throughs.
Over 50% improvement in meaningful engagement.
Chapters
At better.co.uk, we're a digital fee free mortgage broker looking to make mortgages easier for everyone in the uk. Some of the unique challenges that we faced before we integrated with HubSpot where we had our sales, our marketing and operations teams serving customers through completely different systems including spreadsheets. We implemented the full HubSpot CRM because it gave us the ability to align our marketing, sales and our operation teams and have them working across the full suite. Once we integrated with HubSpot, we were able to bring all of that data together, allow us to target our customers in a unified way and be able to serve them much better across the piece. This creates lots of opportunities for better collaborations with our customers. We personalized our journeys for our different customer types and customer segments. We were able to build tailored campaigns that nurtured our customers through the different stages of their long and complex purchase journey. Hudson's AI tool Content Assist has allowed us to save time and create efficiencies by generating content for our large audience base.
As a mortgage broker in the uk, it's immensely important for us to be able to send the right communications at the right time to the right audience. HubSpot's functionality allows us to do that really, really easily. So from ad hoc reactive emails to base rate increases to end of month newsletters, we can send out the right comms at the right time at the click of a button. The simplicity of HubSpot's email design system has allowed us to continually improve the way our emails look by redesigning it, contin iterating our emails, we can work on customer feedback, know what they like, know what they click on. A great example of this is in our retention customers. We've seen an increase in 30% of click through X. As a mortgage broker, that's massive.
HubSpot has been vital to our business operations. It's allowed us to implement a multi touch contact strategy with our customers that's improved meaningful engagement by over 50%. As we scale the business, we will continue to work with HubSpot to deliver enhanced customer value. This will allow us to provide personalized customer journeys, having improved visibility across our teams and better data with one view for our customer.
